Right Mix Marketing
Your Expert Source of Digital Marketing Knowledge
Welcome to the business section of Right Mix Marketing. We recognize that business and entrepreneurship make up the underlying foundation of our overall digital marketing focus. While digital marketing is at the top of our content, this area is where we look at business strategy, leadership, team and company culture. We know that digital marketing campaigns don’t exist in a bubble – they are built on solid business principles and a united team.
Here we look at how to align marketing with overall business objectives, develop strategies that support growth and a culture of collaboration and innovation. From leadership and team insights to business trends and challenges we have resources for professionals looking to strengthen their core. Whether you’re a business leader, an aspiring entrepreneur or a marketing professional wanting to see the bigger picture, our Business section has the knowledge and tools you need to navigate the modern business world.
Need a cohesive approach to your marketing? An integrated marketing communications plan is your answer. An effective IMC plan leverages the marketing mix to harmonize all elements. It ensures that all channels work harmoniously to boost your brand and increase ROI. This guide will show you how to create an effective IMC plan, highlighting key …
What’s the difference between marketing and communications, and how do they differ? Marketing is about understanding and meeting customer needs; marketing communications (Marcom) is about delivering clear and impactful messages through channels. This article breaks down these concepts, their roles, and how they work together to unlock business potential. Core Insights …
Content marketing and Social Channel Optimization (SCO) in marketing are crucial strategies for boosting your brand’s visibility and driving traffic from search engines and social media platforms. It involves creating content that resonates with your audience and ensures your brand stands out online. This article will explore SCO’s components and benefits, uncover …
Are you curious about B2B vs B2C? B2B, or business-to-business, involves transactions between companies, while B2C, or business-to-consumer, deals with businesses selling directly to consumers. This article breaks down their key distinctions in strategy, sales cycles, and customer relationships so you can decide which model best suits your business and learn how to …
CEOs need to master content marketing to drive brand visibility and revenue growth. This CEOs Guide to Content Marketing will show you how to create impactful content that resonates with your audience and positions your brand as an industry leader. Learn about key strategies for 2025, including leveraging AI, maintaining quality through good governance, and …
Want to boost your online sales and outperform competitors in 2025? This article will guide you through a robust ecommerce marketing strategy. Discover proven tactics for driving traffic, increasing conversions, and retaining loyal customers. From social media hacks to SEO tips, prepare for a comprehensive walkthrough to elevate your ecommerce game. Platforms like …
Need the best digital marketing companies in the US? This article covers top-rated firms that excel in digital marketing strategies, SEO, PPC, and social media marketing. Learn how these agencies can boost your online presence and drive business growth with proven techniques. Key Insights: What is a Digital Marketing Company? A digital marketing agency is …
Brand reputation management of a company is essential for building trust and securing growth. One bad review can damage years of work. This article covers how to shape public perception positively, with strategies on digital presence, leadership influence, and crisis management. Key Takeaways Understanding Reputation Management Reputation management shapes, monitors, …
Affiliate marketing is a way to earn commissions by promoting products online. This guide covers getting started, key players, types of affiliate marketing, and how to maximize your earnings. Understanding Affiliate Marketing Affiliate marketing is a performance-based digital marketing strategy where individuals earn commissions by promoting products through unique …
Marketing and nonprofits often face unique challenges. How can nonprofits effectively promote their mission, engage supporters, and raise funds on tight budgets? This article provides essential strategies and practical tips to help nonprofits achieve their goals through smart marketing techniques. Understanding Nonprofit Marketing Nonprofit marketing is a specialized …
Why is a blogging for business important? Simple: Blogging boosts traffic, enhances SEO, as well as establishes trust and authority. It generates leads, offers shareable content, and builds customer relationships. Providing relevant and quality content is crucial for improving SEO and appearing higher in search engine result pages. Read on to discover the key reasons …
Digital marketing positioning is crucial for shaping how consumers perceive your brand amidst competitors. This guide explains why positioning matters, introduces key strategies, and provides actionable steps to create a compelling brand image. By the end, you’ll know how to stand out, attract loyal customers, and enhance your digital presence. Understanding …
Want to manage team tasks more effectively? This task management guide covers practical strategies, essential tools, and actionable tips to help you plan, track, and complete team projects efficiently. From task creation to progress monitoring, learn how to keep your team organized and productive. Understanding Team Task Management Team task management involves …
Microsoft CEO, Satya Nadella, has often said that data science in marketing and analytics are the future of business. He’s right; marketers need more than just SEO skills to survive. In the world of digital marketing, we need to have many hats, and “Marketing Data Scientist” is becoming one of them. The integration of data science and …
TLDR: Recognize Common Online Threats to Internet Privacy Understanding the threats is the first of our internet privacy tips to help you protect your personal information. These threats come in many forms and can be devastating if not addressed quickly. By knowing these common online threats, you can stay aware and take action to protect …
Achieving the right marketing mix is about balancing various marketing tactics to meet your business goals. Understanding your target market is crucial for creating an effective marketing mix, as it helps tailor your product, price, place, and promotion strategies to meet the needs and preferences of your audience. This article outlines how to create the …
How can digital marketing help your business? In a nutshell, it can expand your reach, engage more effectively with your target audience, and boost your brand’s presence. Through strategic online campaigns and data-driven insights, this article will show you the tangible impacts digital marketing has on businesses. We’ll dive into the ways digital marketing not …
In the competitive business landscape, small businesses often need help with how to stand out and attract more customers without overstretching their budgets. Enter digital marketing – the great equalizer that offers strategic advantages once reserved for companies with deep pockets. So, why is Internet marketing important for small businesses? Simply put, it extends …
Mastering Google Business Profile (formerly Google My Business or GMB) can transform your company’s online reach. In this guide, you’ll learn the essentials of setting up and optimizing your profile, directly engaging customers, and boosting your local SEO—all in straightforward, actionable steps. Key Takeaways Unlocking the Potential of Google Business Profile for …
What separates flourishing small businesses from those that flounder? Often, it’s a clear small business marketing strategy, designed not around a big budget, but smart, effective tactics. If you’re looking to enhance your brand and attract more customers without spending a fortune, this guide is your starting point. Discover targeted, cost-effective strategies for …
